Chicken, as Grand View Research notes, is becoming a driver in the markets of America, Europe and Asia.
More than 84% of US consumers bought this poultry in supermarkets during the previous two weeks, and 67% used chicken in a cafe, which is higher than in 2017. Growth in poultry meat consumption is also expected in Europe, where the market share of these products will be at the level of 17.4%. Growth is expected in India, as products from other types of meat in this country will go up.
In general, as analysts say, the world market of poultry meat, meat and seafood will reach $ 7.3 trillion by 2025. Moreover, the Asia-Pacific region will become the largest regional market for these products, and China's share in this segment will reach 39.5%. For reference: today the meat ration of Russians is 45% consisting of chicken, 30% of pork, 4% of lamb, and the share of beef barely reaches 20%.
Source: Sphere Publishing House.
