Ozon analyzed 3 million searches and 1 million orders for food and found that products with a reduced content of fat, lactose, salt, sugar are purchased 30% more often than usual. This is stated in the study of the company.
Analysis of search queries showed that Internet users among food products in 2019 most often look for products without GMOs and preservatives. Demand for vitamin complexes in the first half of 2019 increased by 350% compared to the same period last year. Experts note that more often linseed oil in capsules is more popular in summer, and vitamin E in winter, but this year the preferences of Muscovites were influenced by the cold summer: three times more vitamins for immunity were bought in the first week of August than in the whole of June. The most popular complex among Russians is Omega 3, which is bought throughout the country, regardless of season or weather.
According to the study, the fast pace of life in large cities forms a trend for to go products. Since the beginning of 2019, sales of healthy snacks have tripled. The most popular product in this category is protein bars, whose sales in the first half of 2019 increased by 300%.
Source: shokolad.biz.
