Heinz announced its intention to introduce a new product called Maiochup, which is a sauce made of ketchup and mayonnaise. While the product is already available in some countries in the Middle East, Heinz said it wanted to know if Americans would be receptive to a 'US debut'.
Heinz took to Twitter with a poll about a potential product launch, a concept they billed as novel to American consumers: a pre-made combination of mayonnaise and ketchup. They called it 'mayochup'. “Want #mayochup in stores? 500,000 votes for ‘yes’ and we’ll release it to you saucy Americans,” the company tweeted. The votes poured forth, totalling more than 680,000 by Friday morning.
Source: independent.co.uk.
