By the end of 2020, the export of dairy products may reach more than $ 300 million, said the head of the Federal Center "Agroexport" Dmitry Krasnov.
"The dairy industry continues to grow steadily, despite the unfavorable factors associated with the spread of COVID-19. For ten months of this year, the export of dairy products increased by 15% compared to the same period last year, and by the end of 2020 it could reach more than $ 300 million. Before entering the foreign market, it is important to provide the exporter with the most complete information about the country and the market situation, to immerse it 'in context' in order to minimize costs and avoid mistakes," Krasnov said.
The expert also added that conducting a deep, comprehensive analysis is one of the most important tasks both at the stage of making a decision to enter foreign markets, and in the future, when forming a strategy for positioning a company and its products abroad. "For these purposes, we create export guides, product-country reviews and other analytical tools. At present, the Asian and African markets are the most attractive for Russian dairy producers. The Agroexport crew, together with the World Bank, industry associations and large dairy companies, prepared export guides in 2019 for promoting Russian powdered milk to Oman and Nigeria, as well as cheeses to Japan and Vietnam. By the end of 2020, 5 more guides on dairy products for the markets of Saudi Arabia, Indonesia, Malaysia and the Republic of Korea and on ice cream for the UAE market will be developed," said Dmitry Krasnov.
Source: DairyNews.ru.
