Recently, the companies concluded a contract according to which confectionery products under the Sladonezh new trademark (Sladonezh JSC is a member of Omsky Biocluster) will be presented in 6 000 stores of the network in the territory of the Russian Federation.
Ekaterina Korchagina, Head of Sales Network:
"Our principle in the work is 'won-won'. This is a special philosophy of interaction between partners, the essence of which is each side is growing and developing together. The Krasnoe&Beloe Network is for Sladonezh the opportunity to provide a high-quality product to a wide range of consumers. And for a well-known retailer, this is an opportunity to cooperate with the largest player in the Russian confectionery market, whose production capacity can fully meet the needs of the wafer group in 56 regions of Russia. So, in June more than 320 tons of confectionery products were delivered to the Krasnoe&Beloe Network, including the popular Dutch delicacy Syrup Wafers with Boiled Condensed Milk. This is one of TOP positions in the assortment of the company's portfolio, which is perfectly adapted to the taste preferences of Russian buyers. Representatives of the network appreciated the unique recipe and unique taste of the product, as well as noted the increased demand and positive feedback from customers."
Krasnoe&Beloe is a Russian retailer, which positions itself as a 'Nearest House Store.' According to Infoline, in 2018 the company became one of the ten largest retail networks in Russia. Omsk confectionary factory is rapidly expanding its presence zones: the Sladonezh products are already on the shelves in such major FMSG networks as LENTA, Auchan, MAGNIT, O'KEY, etc.
