According to the international analytical company GlobalData, product pre-premiumization is becoming the dominant way of promoting brands in the Asia-Pacific region, UNIPACK.RU reported. The release of premium trading offers along with their exclusive samples is gaining strength in the Fast Moving Consumer Goods (FMCG) sector. In particular, this trend is characteristic of the food industry.
Offering premium goods, the manufacturer distinguishes it from the flow of national mass brands. Social and environmental diversification is changing the standards of consumer behavior in the Asia-Pacific region. For example, 76% of buyers in China tend to purchase high-quality food products at a higher price. GlobalData expert Shagun Sachdeva notes the enormous potential of the Asia-Pacific markets associated with rapid population growth, rising incomes and accelerating urbanization. Now the leading position among consumer preferences is occupied by goods related to the concept of convenience and luxury. The consumer prefers food products that strictly comply with quality and safety standards - including environmentally friendly and organic. Having caught this trend, manufacturers are guided by the premium market and the segment of buyers with medium and high incomes: they focus on the additional advantages of the product in order to increase its consumption.
